EVB Site Header OrbitBleepingClean

{ Fit For Food }

Here lies a campaign for Fit Bit. The idea was simple, for every calorie burned, a calorie was donating in food. Users would enable this by authenticating with their FitBit account allowing us to synch with their live stats posted from the Fitbit device. We later made a monitary donation to Feeding America where all the caloric math worked out.

I served on this project in multiple capacities. I designed the wireframes, presented them and gathered feedbback. Later, I morphed into more of a "tech lead" role and gathered information about the Fitbit API from some of their in house engineers. During development, I helped build the backend and worked as the lead frontend engineer with another talented frontend developer. During launch and after launch served as Ops manager, keeping a very popular campaign alive with traffic that was CRAZY.