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{ GLAD - TrashSmart }

Glad needed a way to demonstrate that they're serious about being more responsible towards the environment.

So we created the Trash Smart iPhone app to help people become more accountable for the things they throw away. If an item in question can be recycled, the app finds every nearby location where it can be taken. And by implementing this idea in mobile, we were able to put Glad's trash expertise in people's hands at the exact moment they decide to get rid of something.