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{ LOLiday Cards }

Holidays at the mall are anything but jolly. And with all the clich'es of the season, it's only natural for shoppers to tune out.

Westfield and EVB wanted to bring new joy to holiday shopping. So we created Westfield LOLiday Cards, a mobile augmented reality app that turned holiday clich'es on their heads, placing people into 15 unexpected, shareable scenes where they were never quite sure what they were getting. Shoppers might find themselves holding a burning ham, starring in a Santa Trap infomercial, kissing an elf or starring in a Holla Daze rap album. All it took was a free download on iPhone or Android to get a genuine LOL instead of a cheap ho ho ho.