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{ Serenading Unicorn }

After the sweet serenades of 2010, the fans couldn't get enough of our indescribably sweet Serenading Unicorn. So we decided to give them what they wanted, and more.

We took our singing stallion to the next level with three full-length music videos featuring three different surprise celebrity performers. Serenading Unicorn also tapped into messages fans were already sending on Facebook, and created specific Facebook Wallpost Serenades, like "I See You're Single Again, "Please Take That Post Down," "Thanks for Friending Me" and eleven others. We even created a special Thank You serenade for every fan that bought a pack of Juicy Fruit.